Projects – Media Information

Find attached a document with the names and contact info of many mass media companies in the Quebec City Metro Area: mkg-ftp-media-info-f2008 Before you contact them, search on their websites for Readership/Viewership descriptions (the medium’s target market) as well as Advertising rates. When you do need to contact them, most times you will ask to [...]

Take Home Test

Things are moving fast – the end is coming soon! You have been working hard on your great new products and gaining good experience! Your marketing plans are taking shape and looking better and better Let’s see what you have integrated in recent weeks. Find attached Evaluation #3, to be done individually at home. Here [...]

Information for project orals

  ORAL PRESENTATIONS – Week of November 24 – Worth 5% of term mark Each team will present a summary of the main elements of their product’s Marketing Plan. After a brief introduction (context and environment summary), the content should focus on Target Market, Marketing Research, and Marketing Mix decisions (4Ps). DO NOT repeat the [...]